F&B Excel = Food Business Experts
We are a global food, beverage, and nutritional supplement consultancy helping manufacturers accelerate sales, modernize marketing, and build sustainable growth pipelines. Our services include business development, product innovation, Food Safety Management Systems (FSMS), food certification, technical writing, food labeling compliance, and cost improvement strategies.
With over 25 years of hands-on industry experience and a proven record of 200+ new product launches for more than 120 clients across the USA, UK, South Africa, Sweden, Australia and Canada, we deliver tailored, practical solutions powered by expert knowledge, AI-driven marketing, and affordable CRM tools. Our team combines industry specialists, technical consultants, and entrepreneurs to help you innovate, streamline operations, and win in a dynamic global market.
The whole is greater than the sum of the parts
Our team brings over 50 years of combined expertise in sourcing, food certification, new product development, food labeling, food safety management (including FSSC 22000), food innovation, quality and hygiene systems, allergen management, kitchen safety, product testing, cost improvement, staff training, and regulatory compliance. We also offer AI-driven marketing, CRM setup and optimization, sales pipeline management, supply chain consulting, export compliance, contract manufacturing, technical writing (SOPs, specifications, TDS), and support for Amazon and D2C sales growth.
Benjamin Silke
Consultant - owner
benjis@fabexcel.co.uk
Jonno Katz
Consultant - owner
jonnok@fabexcel.co.uk
Michaela Smith-Johnson
Junior Consultant
michaelasj@fabexcel.co.uk
Jason Nguyen
Project Coordinator
jasonn@fabexcel.co.uk
Global Expertise
With over 25 years of experience, we deliver tailored solutions across various countries, enhancing food safety and product development for diverse clients worldwide.
FoodeZine began in 2005 launching a successful range of sports nutrition products and foodservice solutions.
FoodLab.uk started in 2014 as a consultancy to the UK and European food and beverage industry.
FoodLife South Africa established in Cape Town in 2016 as a food business startup incubator and consultancy.
Chembuy formed in 2018 as a subsidiary of Foodlab.uk and is an ingredients partner to leading manufacturers in US, Australia and South Africa.